Humour and bed sales

A bed company with a sense of humour

Selling beds is a competitive industry. So when a family run business asked for assistance with their display material it was refreshing to see that they wanted to embrace their sense of fun with some humour to appeal to their clients.

Design Brief : Search for the right image to then add a compelling statement to appeal to reasons to buy a new bed.  Our image search was great fun and it was easy coming up with words to match. We found it hard choosing just one to run with – but because it was outside the Dunedin Stadium home of the Highlanders Rugby Team we ran with the guy pleading to his partner to buy a new bed.

Back end of bus campaign.